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Come inside the behind the scenes of my MULTI-6 FIGURE dance studio where I pull back the curtain on the strategies that led to unprecedented enrolment and retention success.

30 years ago, I stepped into the world of studio ownership
and little did I know that my experiences and challenges would pave the way for a transformative playbook that's yours for FREE.


I'm not just preaching theories; this playbook is a product of proven strategies. My studio, a living testament to the success of the methods I share.


It's not just about numbers; it's about creating an environment where families want to be, students want to learn, and studio owners can breathe easy.


Over the years, I've fine-tuned the process, knowing what works and what doesn't. It's not just about attracting families; it's about keeping them, ensuring every step of their journey is smooth, from the first inquiry to the day they leave.


Come inside as I share my most recent innovative strategies which resulted in 86% re-enrolment in 1 week and 79 new enrolments for the start of the year.

In this playbook I’ll take you through...

1. Attract, Trial & Enrol

Uncover potent strategies to attract your ideal studio families, simplifying the enrolment process for both prospective students and parents.

Learn the art of enticing new enrolments by offering convenient options and strategically timetabling classes for optimal engagement.

2. Touchpoints & Onboarding

Navigate the crucial touchpoints from the first inquiry to the first class, ensuring a positive experience.

Master effective communication, follow-up, and red-carpet onboarding practices to solidify relationships with your studio community.

3. Retention

Explore the retention framework, utilising tools like the retention calculator to measure and enhance student loyalty.

Break down the four essential parts of retention and discover how to make your studio irresistible, fostering a community that stays and actively contributes.

4. Re-Enrolment/ Rollover Enrolment Process

Distinguish between re-enrolment and rollover enrolment, understanding the unique benefits each brings.

Implement effective re-enrolment strategies, highlighting benefits for both studio owners and parents, ensuring a smoother and more predictable studio operation.

Do you want to learn how to increase your student numbers and keep them forever?

This Playbook is for you if...

You're a seasoned studio owner looking to boost enrolments and enhance retention.  

You own a dance studio or are contemplating starting one but feel overwhelmed by the intricacies of attracting and retaining students.

You’re open to exploring new strategies that could enhance your studio's growth and success.

You're curious and love gaining insights into the inner workings of successful businesses, seeking a behind-the-scenes view to elevate your own studio's performance. 

About the Author

Hi, I’m Jen!


I’m a Mastermind Mentor + Dance Business Coach for high-performing dance studio owners ready to simplify and scale their business.

Using my signature ‘Studio Scaled Method’, I help studio
owners and creatives increase student numbers, generate more income and find that perfect work/life blend.


I’ve spent over 30 years teaching, mentoring, and running my
dance studio with over 1000 students and a team of 30+.

I’ve started studios from scratch, bought existing studios
and sold several as well, including my main studio which sold for multiple 6 figures.


My mission is to support dance studio owners to simplify and
their business for growth, impact and profit.

Download the Playbook Now!

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