Hey there, i'm Jen...
Over the span of three decades, I've transformed my passion into a thriving empire of dance studios.
From teaching dance in my parents’ garage to owning multiple studios with over 1000 students and teams of 30+ staff, so I've seen it, lived it and survived it all!
Renowned as a highly respected figure in the industry, I wear multiple hats as a studio owner, business coach, mastermind mentor and mum to 2 beautiful girls.
My no-nonsense approach, coupled with innovation and proven methodologies, has helped many turn their passion for dance into successful, profitable studios with impressive growth and revenues exceeding six figures.
Beyond my dance background, I bring a diverse range of experiences and qualifications. With 13 years of service in the Child Protection and Sex Crimes Squad as a Police Officer, it provides a unique perspective to my work. I've also pursued higher education in Psychology (PSY111) and Communications (COM120) at CSU, as well as Health and Fitness (SRF40206) and Dance Teaching and Management (CUA50311) to enhance my knowledge and skills.
As an accomplished author, I wrote “Teaching Dance Beyond The Steps,” receiving critical acclaim. You'll find me as a frequent guest expert on stages, including the Australian Dance Festival and Victorian Dance Festival, where I impart valuable insights to the dance community. My expertise has also been prominently featured in publications like Dance Informa magazine.
These days, I spend my time supporting dance studio owners and creatives to simplify and scale their business for growth, impact, and profit.
I'll help you get results like these
Working with Jen has helped me to find the balance between my personal life and business responsibilities in the way that it has clearly identified my values and priorities, which in turn has instigated decisions to restructure staffing, scheduling or reframe my thoughts and expectations to reflect what is important to me.
I've had an Increase in income of nearly $3000/week & our Minis Program has doubled from 6 classes on offer per week to 12 classes on offer per week, with 11 classes at full capacity.
My growth is mind blowing...
Previous End of Year Enrolments:
2022 - 170
2023 - 220
Starting Enrolments (day 1 of term 1):
2023 - 100
2024 - 205 (240 by end of Wk 1)
Booked Trials:
2023 - Approx. 10
2024 - 75
A reflection of my journey since joining you!!
I've increased my income by $33,000!!
Jen is an invaluable resource in helping me achieve my business goals. She has provided me with practical and actionable advice in helping me develop a clear plan for success.
I am grateful for the guidance and support Jen has provided throughout our time together, and I look forward to seeing what is yet to come.
WORK WITH ME...
LISTEN TO MY PODCAST
DANCE STUDIO ScCALED PODCAST
Innovative Marketing | Retention | Biz Growth Strategies for Dance Studio Owners
Dance Studio Scaled is a weekly podcast for dance studio owners and business entrepreneurs ready to simplify, streamline, and succeed. Hosted by Dance Business Coach Jen Dalton, with 30 years of industry experience, this podcast delivers expert strategies to boost enrolment numbers, increase income, and improve retention. Each episode combines actionable marketing tips, mindset insights, and honest conversations to help you build a thriving, profitable dance studio business while achieving work-life balance.
Are you ready to simplify and scale your studio for more growth, impact and profit?
Then, the Dance Studio Scaled
mastermind is for you!
© Copyright 2024 Jen Dalton - Privacy Policy - Terms & Conditions
