It’s YOUR time to create a
PROFITABLE
& SCALABLE
Dance Studio
Unlock the full potential of your
dance studio! .... and start growing
Join our exclusive community of dance studio owners committed to growth, innovation, and creating impactful
experiences for their students. Whether you're just starting out, looking to expand, or seeking to transform the way you operate your studio(s), my personalised dance business coaching and immersive programs will guide you every step of the way.
- Simplify, Scale & Grow -
FREE
ENROLMENT ACCELERATOR
& RETENTION PLAYBOOK
Come inside the behind the scenes of my MULTI-6 FIGURE dance studio where I pull back the curtain on the strategies that led to unprecedented dance studio growth & enrolment and retention success.
Hi there, I'm Jen!
As a Dance Business Coach and Mastermind Mentor, I work with high-performing dance studio owners who are ready to simplify operations, strengthen their leadership, and scale their businesses for growth, impact, and profit.
With more than 30 years of experience in the dance industry, I’ve built, bought, and sold multiple successful dance studios—including my flagship studio, which grew to over 1,000 students, a team of 30+ staff, and sold for multiple six figures.
Through decades of hands-on experience, I’ve developed proven strategies that help studio owners streamline their systems, refine their marketing and enrolment processes, and create sustainable growth without burnout. I know what works—and what doesn’t—when it comes to building a thriving, profitable dance studio business.
But success isn’t just about numbers. It’s about cultivating a community where families feel valued, students are inspired to learn, and studio owners have the space to lead with clarity and confidence.
Today, I dedicate my time to coaching and mentoring dance studio owners and creative entrepreneurs, helping them take control of their business, amplify their results, and achieve true freedom through intentional strategy, structure, and support.
“Supporting dance studio owners to grow with intention, scale sustainably and run a business that supports their life —
not consumes it.”
HOW CAN I HELP YOU?
I'll help you get results like these
Working with Jen has helped me to find the balance between my personal life and business responsibilities in the way that it has clearly identified my values and priorities, which in turn has instigated decisions to restructure staffing, scheduling or reframe my thoughts and expectations to reflect what is important to me.
I've had an Increase in income of nearly $3000/week & our Minis Program has doubled from 6 classes on offer per week to 12 classes on offer per week, with 11 classes at full capacity.
My Growth Is Mindblowing....
Previous End of Year Enrolments:
2022 - 170
2023 - 220
Starting Enrolments (day 1 of term 1):
2023 - 100
2024 - 205 (240 by end of Wk 1)
Booked Trials:
2023 - Approx. 10
2024 - 75
A reflection of my journey since joining you!!
I've increased my income by $33,000!
Jen is an invaluable resource in helping me achieve my business goals. She has provided me with practical and actionable advice in helping me develop a clear plan for success.
I am grateful for the guidance and support Jen has provided throughout our time together, and I look forward to seeing what is yet to come.
Thanks you Jen xox
Your Studio’s Secret Weapon to save
Time, Money, and Stress
Dance AI is your AI-powered business team, designed exclusively for dance studio owners. It gives you instant access to powerful AI tools that handle the day-to-day tasks that eat up your time.
No more staring at blank screens trying to write emails, stressing over concert schedules, or scrambling for social media content.
With Dance AI, it’s all done for you.
DANCE STUDIO SCALED PODCAST
Innovative Marketing | Retention | Biz Growth Strategies for Dance Studio Owners
Dance Studio Scaled is a weekly podcast for dance studio owners and business entrepreneurs ready to simplify, streamline, and succeed. Hosted by Dance Business Coach Jen Dalton, with 30 years of industry experience, this podcast delivers expert strategies to boost enrolment numbers, increase income, and improve retention. Each episode combines actionable marketing tips, mindset insights, and honest conversations to help you build a thriving, profitable dance studio business while achieving work-life balance.
Are you ready to simplify and scale your dance studio for more growth, impact and profit?
Then, the Dance Studio Scaled
mastermind is for you!
Jen Dalton is a leading Australian dance business coach and the founder of Dance Studio Scaled, a coaching and mentoring program designed specifically for dance studio owners who want to simplify their business, grow with confidence and scale sustainably. With over 30 years of experience owning, growing and selling successful dance studios, Jen provides practical strategies, proven systems and high-level support for studio owners ready to strengthen their leadership, streamline operations and improve the overall performance of their business. Her coaching style combines real-world industry insight with business strategy tailored uniquely to the dance studio landscape.
Dance Studio Scaled was created for studio owners who feel stuck working in the business instead of leading it. Through structured systems, leadership frameworks and personalised guidance, Jen helps studio owners build profitable, sustainable studios without burnout. Whether the focus is increasing enrolments, improving retention, developing strong team culture, refining studio systems or expanding to multiple locations, Jen’s mentoring equips dance studio owners with the clarity and direction they need to grow their studio with intention. Studio owners across Australia and New Zealand choose Dance Studio Scaled when they want strategic support that understands their industry and their specific challenges.
As a trusted dance studio mentor and mastermind leader, Jen Dalton supports studio owners to build freedom-based businesses that run smoothly and scale with confidence. Dance Studio Scaled blends coaching, accountability and strategy with the tools studio owners need to make powerful business decisions and achieve measurable results. From developing systems that create consistency, to implementing marketing strategies that drive growth, to strengthening leadership for long-term success, Jen guides studio owners to elevate every aspect of their business. Dance Studio Scaled is the go-to coaching program for dance studio owners ready to grow, lead and scale with expert support.
If you would like to see if Jen can assist you [click here] to join her waitlist.
FREE DOWNLOAD
Headline that hooks people in, gets them excited and makes them want to sign up.
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